Video production & YouTube series

The web's best-performing formats, built to bring your messages to life

We start with the concept: why this video, for whom, at what point in their journey. A series with a recognisable identity, its own look, tone and regular slot, builds an audience that comes back episode after episode.

The format follows the objective: executive interviews and sector analysis to carry your corporate positioning, mixed-media to make a technical subject accessible and generate leads, profiles and on-the-ground films for your employer brand.

Every series fits within the editorial strategy we build with you.

Video production & YouTube series

Grow your reach and your visibility on the platforms that matter

Video production often drives higher engagement than other content formats. YouTube is the world’s second-largest search engine, and its videos are among the content most frequently cited by AI engines. An identifiable series, published on a regular rhythm, builds lasting authority on your areas of expertise — visible to Google and to generative AI alike.

Our videos are designed to:

  • Simplify your key messages, in a short, visual, scripted format
  • Put a human face on your messaging, through formats like interviews, profiles and on-location reports that build closeness with your audiences and add credibility to what you say
  • Give your campaigns momentum, through series, teasers or short-form clips

These productions adapt to every strategic moment: a project or product launch, annual results, an AGM, bringing your sustainability commitments to life, strengthening your employer brand, or crisis communications.

It’s a foundation of content you can reuse and adapt over time, depending on your needs and your target audiences.

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Solutions

The right solution to move faster on what matters

vidéo

Creative concepts & multimedia

Visual formats built to strengthen the impact, clarity and reach of your key messages.

Audit rapport d'étonnement

Sustainability & Annual Reports

Your flagship publications, built to add credibility to your commitments and highlight your performance.

Etude de perception

Platforms & owned media

Structure and run the platforms you own, to steer your online presence for the long term.

Revue des tendances

Newsletter

Regularly engage your network with distinctive expert content.

Social Media

Snack content, carousels, web stories: formats calibrated to extend the reach of your content.

icone monde

Podcast

A personal, immersive format to get your ideas heard differently, build closeness with your audience, and assert your voice.

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Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Generating qualified leads through a content strategy aligned with business priorities and SEO.

Allianz Trade

Audience Insights
Brand Content
Video Production

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

FAQ

Frequently Asked Questions

Editorial-led videos, designed for each platform, to capture attention, bring your messages to life and amplify strategic campaigns.

Let's talk

We produce a wide range of formats: CEO interviews, short-form social content, motion design, on-location reports, mini-series and live-streamed shows. Each production is designed with a clear objective — to showcase a project, engage a target audience or boost a campaign’s reach.

Yes. Our fully integrated studio manages everything in-house — from editorial planning and scripting to filming, editing, motion design and distribution. This ensures editorial consistency, technical excellence and delivery within your timelines and requirements.

We monitor the key metrics that matter: completion rate, average watch time, engagement (likes, comments, shares), click-through and conversion rates. We also advise on best practices to analyse these KPIs and optimise future campaigns for stronger results.

Absolutely. Our editorial team develops every script from scratch, aligned with your core messages and communication goals. We work closely with your teams at every stage to ensure tone and content are perfectly calibrated to the chosen format.

Yes. Our studio has dedicated motion design expertise — ideal for illustrating data, simplifying complex concepts or bringing your messages to life in a dynamic, accessible way. It works perfectly alongside filmed or narrative formats.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
Ofi Invest
Top Voices

Inside Parlons Épargne: how Ofi Invest AM built a content hub advisers actually use

réussir LinkedIn
Top Voices

The keys to success on LinkedIn

Audiences & distribution

Gartner’s 2026 predictions: the checklist.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk