Strategic repositioning, financial transparency, sustainability, client acquisition… As your priorities evolve, so must your messaging. The Editorialist crafts tailored content to strengthen your voice, build trust, engage your audiences, and support your business goals.
Banking & Insurance
30+ financial institutions supported
Banks, insurers, health insurance companies: we understand your codes, challenges and editorial priorities.
250 experts across Europe and beyond
High-value content tailored to your markets and geographies.
Impact driven
Audience insights fuel campaigns that boost reach and engagement.
Focus
What’s at stake for Banking & Insurance sectors?
(Re)position your role in a high-exposure sector
Support the sector’s major transformations and enhance your brand image with clients and the general public.
Drive acquisition and support loyalty
Create targeted content for each audience—affluent, professionals, young clients—to fuel campaigns, build trust and boost marketing performance.
Demonstrate strength and transparency
Structure your financial communications with clarity and consistency to build trust with investors, analysts, and shareholders.
Showcase your ESG commitments
Craft purpose-driven stories backed by tangible impact: sustainable finance, inclusion, digital responsibility, and more.
Benchmark
Explore our latest benchmark on the editorial practices of private equity funds.
This report provides insights into the strategies employed by prominent players in the industry, including Ardian, Eurazeo, and Tikehau Capital. Learn how these top firms are leveraging editorial content to enhance their expertise, reinforce their reputation, and attract top talent.

Use cases
Success stories
Success stories show how we create sustainable impact that propels customers towards their strategic goals.
Global Coverage
A global Newsroom to accelerate
your performance
The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.
Working with our customers, we reach more than 20 million decision-makers and professionals annually.
We serve major European companies and over 300 international leaders, asset managers and NGOs.
Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends
Newsroom
Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.