Newsletter

A direct channel to build relationships and keep your audiences engaged

In both B2B and B2C strategies, the newsletter is a vital touchpoint. It creates a regular editorial link with your audiences – clients, prospects, employees, investors – while giving visibility to your key messages.

The Editorialist designs bespoke newsletters as true editorial appointments: from theme selection and content production to graphic design, distribution, and performance tracking. Each edition is aligned with your editorial line and reinforces the coherence of your overall communications strategy.

Newsletter

A driver of traffic and audience engagement

A flagship tool for audience activation, newsletters account for an average of 20% of traffic to a blog or media site*. They act as a direct bridge between your editorial output and content consumption, bypassing social media algorithms and ensuring controlled exposure for your strategic messages.

Our expertise spans a range of specialised formats:

  • “Story of Change” newsletters spotlighting your organisation’s sustainability initiatives and committed talent.
  • Financial newsletters targeting the business community with sector analysis.
  • Shareholder and investor newsletters offering regular, transparent communication that combines contextualised results with strategic outlooks.
  • Internal newsletters to engage employees and leadership teams.
  • LinkedIn newsletters designed to build a highly engaged community around your strategic topics.

Get in touch with an editorial expert
Newsletters

Solutions

The right solution to move faster on what matters

Sur mesure

Creative concepts & multimedia

Visual formats built to strengthen the impact, clarity and reach of your key messages.

Audit rapport d'étonnement

Sustainability & Annual Reports

Your flagship publications, built to add credibility to your commitments and highlight your performance.

Etude de perception

Platforms & owned media

Structure and run the platforms you own, to steer your online presence for the long term.

vidéo

Video production & YouTube series

Concepts built for your audiences, in formats calibrated to meet all your objectives.

Social Media

Snack content, carousels, web stories: formats calibrated to extend the reach of your content.

icone monde

Podcast

A personal, immersive format to get your ideas heard differently, build closeness with your audience, and assert your voice.

Book a meeting

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
non-desk employees
Audiences & distribution

Internal communications in large organisations: why most campaigns failed to reach non-desk employees

Ofi Invest
Top Voices

Inside Parlons Épargne: how Ofi Invest AM built a content hub advisers actually use

Audiences & distribution

Gartner’s 2026 predictions: the checklist.

FAQ

Frequently Asked Questions

Tailored newsletters to engage your audiences, amplify your content, and create a direct link – free from the constraints of algorithms.

Let's talk

A newsletter is a direct channel to reach your audiences without relying on algorithms. It strengthens relationships, showcases your content, and drives traffic, engagement, and loyalty.

It depends on your objectives and resources. Weekly, monthly, or ad hoc – we advise you on the optimal frequency to establish an effective editorial appointment.

We work with you to define a clear editorial line: strategic updates, sustainability initiatives, sector insights, profiles, behind-the-scenes stories… Each edition strengthens your image and key messages.

Yes. We create bespoke, modern, and easy-to-read templates that enhance your content and ensure an optimal reading experience on both desktop and mobile. The goal: maximise open and click-through rates.

Absolutely. We help you segment your lists to deliver the right message to the right audience – clients, prospects, employees, shareholders… Targeted segmentation boosts engagement and reduces unsubscribes.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Let's talk