Employee & Leader advocacy

Multiply the reach of your messages

A personal LinkedIn profile typically reaches 3 to 5 times more people than a company page, for equivalent content. We structure an ambassador programme — volunteer employees and executives — to turn that individual reach into an organised distribution channel.

Benchmarking and auditing your social media maturity, designing the programme, ambassador guidelines, producing ready-to-share assets, content curation and KPI tracking: a complete programme, from initial scoping through to monthly management.

Employee Advocacy & Leader Advocacy

Ambassadors who are trained, equipped, and supported over time

We design a bespoke programme around your priorities: identifying the most relevant profiles, guidelines that protect your brand without curbing anyone’s personality, and personal branding training for employees who’ve never posted before.

Every month, we provide ready-to-share content and a curated round-up of sector news.

You track your ambassadors’ active participation, the engagement generated, and each profile’s contribution to your overall visibility. Our teams share the indicators you need to fine-tune the programme and demonstrate its impact to your leadership.

Speak to an editorial expert

Solutions

The right solution to move faster on what matters

Data & Insights

Editorial Training & governance

AI, content factory: we help build the strength and independence of your in-house teams on editorial matters.

Audit rapport d'étonnement

Workshop & Training

Hands-on formats to pass on the right editorial instincts and build your teams’ expertise.

Etude de perception

Editorial guidelines

Shared reference frameworks to keep your messaging consistent across every channel.

icone monde

AI governance & management

Responsible support to build the right AI tools into your workflows, without losing editorial rigour.

Content Performance Dashboard

Custom dashboards to track editorial performance and fine-tune your strategy over time.

Veille

Media Training

Equip your spokespeople to deliver compelling, on-message interventions on strategic topics.

Book a meeting

Use cases

Success stories

Success stories show how we create sustainable impact that propels customers towards their strategic goals.

All success stories
Making financial education more accessible through original video storytelling.

OFI invest AM

Multi-channel Distribution
Thought leadership
Video Production
Steering a luxury beauty brand's communications across its Asian markets

Shu Uemura

Brand Content
Multi-channel Distribution
Strategy & Positioning
Positioning a global leader as the defining voice of its industry through an expert media platform

Ceva Logistics

Corporate Positioning
Multi-channel Distribution
Podcast

Global Coverage

A global Newsroom to accelerate

your performance

The Editorialist offers a complete editorial solution to understand, engage with and grow your strategic audiences across all your markets.

Tell me more
20M+ reach

Working with our customers, we reach more than 20 million decision-makers and professionals annually.

Over 25% of Euro Stoxx 50

We serve major European companies and over 300 international leaders, asset managers and NGOs.

1,500 international experts

Every year, we conduct thousands of interviews with executives, opinion leaders and scientists around the world.

Watch & trends

Newsroom

Audiences, distribution, intelligence articles, Top Voices interviews – Our experts analyse and unpick the latest editorial trends.

Consult
non-desk employees
Audiences & distribution

Internal communications in large organisations: why most campaigns failed to reach non-desk employees

Ofi Invest
Top Voices

Inside Parlons Épargne: how Ofi Invest AM built a content hub advisers actually use

Audiences & distribution

Gartner’s 2026 predictions: the checklist.

FAQ

Frequently Asked Questions

A structured ambassador programme to turn your employees’ and leaders’ voices into a genuine distribution channel.

Let's talk

Production of key assets, curation of sector news, KPI tracking, and a regular check-in to fine-tune which topics are working best with your ambassadors.

On a voluntary basis. We work with you to identify the most relevant profiles, based on their network, their role, and their appetite for public messaging

LinkedIn's algorithm favours interactions between personal profiles, which read as more authentic. An employee who posts typically reaches 3 to 5 times more people than a company page would, for equivalent content.

It's a structured programme that mobilises your employees and executives as amplifiers of your messages on LinkedIn or other channels, with guidelines, ready-to-share content, and performance tracking.

Your Priorities

Let’s talk about the editorial solutions that fit your priorities and best practices in your industry.

Set up a meeting