The rules of brand visibility have changed. Generative AI has become the primary entry point to information for a growing share of audiences. It doesn’t return a ranked list of links. It produces a direct answer, drawn from sources it deems credible and well-structured.
GEO – Generative Engine Optimisation – is the strategic response: building editorial content that AI engines can read, understand, and choose to use. Not a replacement for SEO. A necessary extension of it.
This guide gives communication and marketing leaders a practical framework for diagnosing their current AI visibility, restructuring their content approach, and identifying the platforms and formats that now determine whether their voice is heard.
