Launching a strategic plan is one of the most exposed moments in a company’s calendar. It sets the direction, commits the organisation, and signals intent to every stakeholder for years to come.
Unilever, Orange, AXA, Air Liquide, Barclays. Different sectors. Different ambitions. One shared challenge: making a strategic plan land and keeping it alive with employees, investors, and partners over time.
This benchmark examines the editorial and communication frameworks each organisation deployed. Who speaks, when, on which channel, in which format. And what those choices say about strategy itself.
